Welcome to World Backup Day 2021

- Posted by Author: DTC Marketing in Category: data backup |

World Backup Day is recognized annually March 31, as a way to remind people about the importance of backing up their data before they lose it. Personal data can be lost be accidental deletion or even worse by a malicious cyber-attack such as ransomware. Backing up and keeping at least one extra copy of your data on a separate storage device or in the cloud is a way to protect your data even if the original copy is physically irretrievable, destroyed or damaged.  

With a majority of the global workforce still operating remotely because of the pandemic, it is more important than ever to protect your data by backing it up regularly. Remote work often comes without the regular backups and network connection that a on-premises business would have. Unfortunately, remote and hybrid work strategies have commonly shown increases in ransomware attacks. Ransomware has become a bigger problem in the last year, again because of often lower security for business data in a home. Maintaining a primary data backup, or multiple backups can be a way to protect yourself from losing access from malware.

Learn how to setup an airgap to protect your data from a ransomware attack.



In addition to being protected from a cyber-attack, more organizations are demanding stricter recover times in the event of an attack. A decade ago, organizations could endure recovery times that would take days or weeks.  Today, data recovery times have been reduced to just a few hours or even minutes. The longer any business experiences a downtime, the more money they can potentially lose, resulting in substantial losses.

Many organizations have either hybrid on-premises and cloud storage or even multi-cloud storage. As more businesses implement a hybrid cloud approach, they don’t have everything in one data center, and users are accessing file data apps and services from anywhere.

Some people and organizations take backup and data protection to another level. It’s best practice to have your organization’s data backup on multiple storage solution to lessen the chance of a cyberattack impacting the operations. A common trend among organizations has been to follow the 3-2-1-1 rule. The 3-2-1-1 rule goes as follows:

  • Create at least three separate backups of your data.
  • Store your backed up data on two different types of media.
  • Store one of your data backups off-site.
  • Store one copy of your data offline.

You can learn more about the 3-2-1-1 backup rule here.

Whatever you do, be sure to back up your data regularly.  Do it at least once a day, and if you can, backup to more than one place.  Make sure that your backups are unalterable and keep many days of backups to help protect against malware.  Also, use a backup service that lets you recover your data quickly so you can resume business as quickly as possible.